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Download our Artwork Guide
For the best lenticular
effects, here is a set of guidelines for optimizing your designs
to make the most of our amazing lenticular printing technology.
Click
here to view an example
DO use two frames in the Flip
Effect. The key to Flip Effects is simplicity. More than
two frames can be used, but fewer frames is preferred for
a clearer, more effective message.
DON'T use white as a background colour
as it is more likely to cause ghosting,
and try to avoid using really dark colours as a background
as this will obscure the animation.
DON'T have type overlapping. We do
not recommend having typography flip to more typography. It
does happen and with a little bit of trial and error, flip
typography can be effective.
DON'T use a very small type with
Flip Effects.
Try to avoid using smaller type styles in lenticular prints
as the lenticular screen will reduce readability.
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Click
here to view an example
DO consider two major factors: colour
choice and image placement in producing the Zoom
Effect.
DO use bright, strong imagery to
produce the best Zoom Effect results.
DO use a separate layer on your design
for the Zoom Effect if you have more than one lenticular effect
in your design. The Zoom Effect may be used for icons, logos
or type.
DON'T use white or really light coloured
backgrounds. Light coloured backgrounds can be used, but are
best avoided as they are more likely to cause ghosting.
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Click
here to view an example
DO run lines horizontally otherwise
images will become fuzzy. With vertical animation you may
see more than one image at the same time.
DO consider the viewer's distance
from the image as the focal length is important for viewing
the lenticular image. You must know how far away the image
is going to be viewed before interleaving
is started.
DO start with video films or equivalent
to get the next frame
movement for animations. Computer generated art is also good.
DO use at least BETA-S or BETA-SP
for video. Videos MUST be from a professional photographer,
NO VHS! 35 MM Movie film is great.
DON'T try to make the animation overly
complex or else the design becomes too busy and will not produce
an effective lenticular animation.
DON'T have movement that goes from
one side of the card to the other. Not all sequences are candidates
for animation.
Michael Jordan running down the court is
a bad example. Michael Jordan dunking the ball at the basket
is much better.
DON'T use full motion animation for
POP. Lenticular
POP displays have to use vertical lenticules (single lenticular
lens), which means full animation is not appropriate for lenticular
POP material. Limited motion is okay for POP, and in most
cases, the animation should be sized as if for a handheld
piece.
DON'T use really small type with
the Full
Motion Video Effect as the lenticular screen will reduce
readability.
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Click here to view an example
DO use a minimum of three frames
for a Morph
Effect. The Morph Effect starts with one image and slowly
transforms into another image. You need the images for the
start, the end and the frames between.
DO include elements similar in shape
and colour in your design as this will create a clean morph
from start to end for a perfect Morph
Effect.
A red square morphing to a red circle will
be an effective Morph Effect.
DON'T use really small type as the
lenticular screen will reduce readability. Ghosting
can also occur if you have animating elements in your design
that are not close enough to each other.
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Click here to view an example
DO consider two major factors: colour
choice and image placement when going for the perfect 3D look.
DO use bright, light imagery to produce
the best 3D
Effect results. Psychologically, cooler colours tend to
recede and warmer colours tend to project. Elements that overlap
slightly with good depth cues will enhance the illusion of
depth.
DO use logos and typography near
the aim-point
where they will appear the sharpest and most readable.
DO use soft, less detailed images
for the best effect on the background and foreground layers
instead of using overly complex images which will only decrease
the 3D Effect.
DON'T use backgrounds with solid
horizontal stripes if possible, as this cannot create a depth
reference for the observer.
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DO try outlining the type by using
stroke on the type if the font you choose is hard to read.
Using the type in other stroke styles may increase readability
under the lenticular lens. The larger the LPI
the larger the font has to be.
DON'T use serif and italic
font styles. They lose definition under the lenticular
lens.
DON'T use fancy or complicated font
styles as they result in reduced readability under the lenticular
lens.
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If you have any questions please feel free
to contact us and
we will assist you. |
